Organizational Learning with Crowdsourcing: The Revelatory Case of LEGO

نویسندگان

  • Daniel Schlagwein
  • Niels Bjørn-Andersen
چکیده

Extant organizational learning theory conceptualizes organizational learning as an internal, member-based process, sometimes supported by, yet often independent of, IT. Recently, however, several organizations have begun to involve non-members systematically in their learning by using crowdsourcing, a form of open innovation enabled by state-of-the-art IT. We examine the phenomenon of IT-enabled organizational learning with crowdsourcing in a longitudinal revelatory case study of one such organization, LEGO (2010-14). We studied the LEGO Cuusoo crowdsourcing platform’s secret test in Japan, its widely recognized global launch, and its success in generating top-selling LEGO models. Based on an analysis of how crowdsourcing contributes to the organizational learning at LEGO, we propose the “ambient organizational learning” framework. The framework accommodates both traditional, member-based organizational learning and IT-enabled, nonmember-based organizational learning with crowdsourcing.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Organizational Learning with Crowdsourcing: The Revelatory Case of LEGO

Extant organizational learning theory conceptualizes organizational learning as an internal, member-based process, sometimes supported by, yet often independent of, IT. Recently, however, several organizations have begun to involve non-members systematically in their learning by using crowdsourcing, a form of open innovation enabled by state-of-the-art IT. We examine the phenomenon of IT-enable...

متن کامل

Explaining the Relationships of Knowledge Management Processes with Organizational Performance through the Mediator Organizational Learning (Case Study: Employees of the Shabestar Branch of Islamic Azad University)

Present research is primarily concerned with study of the relationships between the variables knowledge management, organizational learning, and organizational performance in the Shabestar Branch of Islamic Azad University. The required data, based on the research model, was gathered through distribution of a questionnaire among the employees of this university. To examine the relationships bet...

متن کامل

Effect of Exchange Leadership on Organizational Innovation by Mediating of Knowledge Sharing and Organizational Learning (Case Study: Central Organization of Islamic Azad University)

Purpose of this study was to investigate the effect of exchange leadership on organizational innovation by mediating of knowledge sharing and organizational learning in central organization of Islamic Azad University. The research method is descriptive-survey. Statistical universe of this research is the managers and experts of the central organization of Islamic Azad University. This community...

متن کامل

Perform Three Data Mining Tasks with Crowdsourcing Process

For data mining studies, because of the complexity of doing feature selection process in tasks by hand, we need to send some of labeling to the workers with crowdsourcing activities. The process of outsourcing data mining tasks to users is often handled by software systems without enough knowledge of the age or geography of the users' residence. Uncertainty about the performance of virtual user...

متن کامل

The Mediating Role of Organizational Learning in the Relationship between Knowledge Management and Organizational Innovation (Case Study: Faculty Members of a Military University)

Background and Aim: Having up-to-date knowledge and information and innovative behavior in professors is one of the main concerns of university administrators. The purpose of this study was to investigate the impact of knowledge management on organizational innovation mediated by organizational learning among faculty members of a military university. Methods: This is a descriptive-correlational...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:
  • J. AIS

دوره 15  شماره 

صفحات  -

تاریخ انتشار 2014